Have you ever met someone who delivered such a perfect pitch that you felt inclined to buy the product, sign up for a service or help promote their cause almost immediately?
Such perfect pitches don’t come by easily. For someone to have achieved such an inspired pitch, it must have taken at least 100 if not 1000 times pitching it. Along the way, it was tweaked, refined and edited before arriving at the final pitch.
Since the beginning of the year, I’ve had the opportunity to attend a number of networking events and listen to a lot of pitches. Some I could connect to immediately, others I completely switched off before the first sentence was completed. After listening to over 500 pitches, I’ve come to realised that a Perfect Pitch is always Precise, Passionate and Practised.
Here are some tips that may help you craft a pitch that will get your audience excited and help you to achieve a perfect pitch.
Define your micro niche
Daniel Priestley shares in his book, Key Person of Influence about the micro niche. Nowadays everyone is a consultant, personal trainer or motivational coach. So it’s really important to define your target market by niching down. Specialise in something and let it be know that that is your speciality. Instead of being a personal trainer, be a personal trainer that does radical 12 week body transformations for post natal women who are looking to get sexy and fit again. (By the way, here’s a shout out to super mum – Kareen Lai of Mums In Sync. Look for her if you want to be comfortable in your bikini again.) This makes it really easy for people to understand what you do and also allow them to send you referrals when they meet someone who fits your target market.
Share your dream
Daniel also shares in this book that your big game should “get you out of bed in the morning and keep you up late at night.” This is so important. Many people live lives that do not excite them and so they dread getting up in the morning to go to work. If you are no longer excited about what you do, it will show and people will find it hard to get excited about your pitch. Your big game is really your dream and end goal. Most people will light up and become very passionate and engaged when they are talking about their dreams. That passion often shines through so powerfully that it is hard to ignore the enthusiasm that comes with it. So be true to yourself and pitch your dream authentically.
Practise your pitch
No one gets to a perfect pitch without practise. In order to get better, you need to practise and you need to practise a lot. Practise in front of the mirror, practise in the shower, practise to the taxi driver. The more you do it, the better you become. It also gives you a chance to gauge the reception of your pitch and tweak it based on the response and reactions. Don’t be afraid to pitch to strangers, because often times they will provide the best feedback that you can get.
With these 3 basics, you should be able to formulate a fairly good pitch and with time, the perfect pitch will emerge. I would love to hear if these have helped you, so please feel free to leave comments.